Product Marketing Senior Manager (Go-to-Market)

Permanent employee, Full-time · Hybrid Madrid, Germany, Denmark, Sofia

Overview
At Fadata, we take pride in our ability to adapt quickly to the ever-changing needs of our market and customers. This means that you, too, should be ready to embrace change as circumstances evolve. If you're excited about a fast-paced, dynamic environment where strategy is set but flexibility to grow with the market remains, then hit the apply button. 

We have a bold vision: to become the global standard for core software solutions in the insurance industry. Our aim is to achieve this by developing a truly cloud-native solution that can scale limitlessly—and we want you to be part of that journey. 

Our values—TrustOpennessPassionInnovation, and Care—serve as our guiding compass. They shape how we work every day, our relationships with clients, and the way we collaborate as a team.
Opportunity

Join us in shaping the future of insurance technology. 

At Fadatawe’re transforming the insurance industry with innovative, end-to-end core software solutions. We’re seeking a data-driven, creative, and strategic Product Marketing Manager to drive business growth, increase brand awareness, and build compelling sales and marketing assets that resonate across both business and technical audiences. 

In this key role, you'll translate customer and market insights into sales enablement tools, go-to-market assets, and positioning that drive deals forward and generate pipeline. You are a strong storyteller, motivated by helping your team win, and passionate about crafting narratives that clearly communicate the value of our solutions. 

You’ll be part of our Marketing & Communications, reporting into our Chief Marketing Officer, and working closely with your marketing colleagues covering analyst relations, digital marketing, PR etc. 

Your responsibilities
  • Lead, drive and create compelling sales assets including presentations, one-pagers, and pitch decks that speak to customer needs.
  • Own and execute go-to-market assets and strategies to drive demand and accelerate deal closures in collaboration with our Sales team and your Marketing colleagues.
  • Be one of our spokespersons at events and in the media – and at the same time support events and speaking engagements by developing presentations, content, and messaging for both internal and external audiences.
  • Collaborate with partners to create marketing campaigns and sales collateral
  • Collaborate closely with product and sales to create messaging and campaigns
  • Be a champion of the brand—elevating awareness and consistency across all touchpoints.
  • Own marketing initiatives end-to-end, from ideation to launch, navigating ambiguity with confidence.
  • Understand the insurance market and its challenges, becoming a subject matter expert in positioning our solutions effectively.
  • Use our competitive analysis and give strategic recommendations to stay ahead of industry trends.
  • Think outside the box—bring creative storytelling and innovative solutions to real-world customer problems.
  • You know how to use and generate value from AI
  • Represent the voice of the customer through deep research and by mapping the customer journey.
What you bring to the table
  • 5 - 10+ years of product marketing experience, preferably in B2B enterprise software, fintech, insurtech, or insurance.
  • Insurance knowledge is a plus
  • Proven ability to translate complex technical concepts into clear, impactful messaging.
  • A natural storyteller—skilled in verbal and written communication, able to engage both technical and business stakeholders.
  • Strong understanding of GTM strategies, market segmentation, and customer needs.
  • Experience with brand management is a plus, but not mandatory
  • Excellent project management and cross-functional collaboration skills. We’re a small team and we roll up our sleeves to help each other – while you’ll also get lots of responsibility of your areas and room to develop yourself and Fadata
  • Comfortable working in fast-paced, ambiguous environments - you’re a self-starter who thrives on ownership.
  • Strategic mindset with an eye for detail and the ability to execute.
  • Proficiency in English.

Qualifications 

  • Bachelor’s or Master’s Degree in Marketing, Computer Science, Business, or related field, OR equivalent experience.
  • Experience developing marketing and sales content with measurable business impact.
  • Demonstrated success in navigating complex stakeholder environments and influencing without authority.
  • A blend of analytical thinking and creative problem-solving.
Why you should join us
  • Become part of a fast-growing insurance software vendor with multinational teams across Europe. Currently, we have offices in over 7 different countries, including Bulgaria (Sofia & Burgas), Germany (Munich), Denmark (Copenhagen), Spain (Madrid), Lima (Peru), Kuala Lumpur (Malaysia), Belgrade (Serbia) 
  •  Our diverse backgrounds have led to a collaborative and innovative work environment, where we value unique perspectives and experiences. At Fadata we are more than just coworkers - we are a team of professional and passionate individuals from over 20+ different countries.
  •  We have a flexible home office policy • Receive a competitive remuneration package together with great opportunities for personal and professional growth.
  • A positive company culture built around people's wellbeing. 
  • No meetings time when we can focus on our main tasks. 
  • Work in a dynamic environment with an exceptional team that is always ready to help. 
  • A half-day off the second Friday of the month so you can focus on passion projects, boost your creativity, or spend time with your loved oneс. 
Join us and become part of a team that is changing the insurance industry through technology for the better.
About us

Fadata is a leading provider of software solutions for insurance companies globally. We are on a mission to empower the insurance industry to drive customer engagement, innovation and business value. Together with our customers we are on a journey to build the future of insurance and impact millions of people’s lives every day. Fadata has clients in over 30 countries across the globe. Headquartered in Munich, with offices in more than five European cities, Fadata is backed by Private Equity Riverside and Lowell Minnick.


We provide the heart of the insurance industry with the next generation of core insurance platform. We use end-to-end, flexible cloud services for all insurance processes across Life, P&C and Health, harnessing open ecosystems. Our values include building trust, engaging in open communication where feedback is welcome, being passionate about the value we deliver, innovating our product, and showing care, empathy and respect for one another. We embrace cultural differences and support diversity.

 

We are making the world a safer place by empowering insurance innovation. We want you to become part of our exceptional team who are driving insurance innovation forward. For more information, please visit www.fadata.eu

We are looking forward hearing from you!
Thank you for your interest in Fadata Group. Please fill out the following short application form. Should you have difficulties with the upload of your data, please send an email to recruitment@fadata.eu
Uploading document. Please wait.
Please add all mandatory information with a * to send your application.